Personality Types
Two people. Same role. One succeeds, one fails.
The difference isn't skill — it's how their brain is wired.
Signal
SensingDoers | Present | Concrete | Action
They see what's happening now and act on it immediately.
The Launcher
MrBeast • Dua Lipa
The Captain
Beyoncé • Leonardo DiCaprio
The First Responder
Tom Brady • Marissa Mayer
The Medic
Serena Williams • Keanu Reeves
Opportunity
IntuitionDreamers | Future | Patterns | Possibility
They see possibilities and potential others miss.
The Pioneer
Elon Musk • Rihanna
The Influencer
Kim Kardashian • Richard Branson
The Architect
Jeff Bezos • Susan Wojcicki
The Strategist
Sheryl Sandberg • Bill Gates
The Philosopher
Bob Dylan • J.K. Rowling
The Mentor
Oprah Winfrey • Pharrell Williams
Affect
FeelingConnectors | Values | Harmony | People
They read the room and prioritize relationships and values.
The Advocate
Robin Williams • Taylor Swift
The Culture Builder
Dolly Parton • Will Smith
The Healer
Joaquin Phoenix • Lady Gaga
The Guardian
Angelina Jolie • Fred Rogers
The Counselor
Barack Obama • Michelle Obama
The Shepherd
Malala Yousafzai • Abraham Lincoln
Risk
ThinkingAnalysts | Logic | Systems | Threats
They see what could go wrong and build systems to prevent it.
The Operator
Tim Cook • Kris Jenner
The Tactician
Ruth Bader Ginsburg • Peter Thiel
The Steady Hand
Roger Federer • Simone Biles
The Shield
Queen Elizabeth II • Anderson Cooper
The Sentinel
Jack Dorsey • Angela Merkel
The Keeper
Jane Goodall • Warren Buffett