The Launcher
Spots the market gap and ships before it's perfect
You see what's happening now and act on it immediately. You spot opportunities and execute while others are still planning. Your bias toward action means you launch fast and iterate, but you may overlook real threats in your rush to market.
Archetype: Nike — Goddess of victory
- Exceptional at spotting market gaps and acting on them
- Ships products and ideas while others are still planning
- Identifies immediate opportunities in present situations
- Combines execution speed with strategic vision
- May ship before considering real threats
- Can overlook risks that could derail the launch
- Might sacrifice quality for speed to market
- Risk awareness often comes after problems emerge
You process what's happening in real-time, spot the opportunity, then act. Speed of execution is your competitive advantage.
Excels in fast-paced roles where spotting opportunities and rapid execution create competitive advantage before competitors can respond.
Direct and action-oriented. Leads with what needs to happen now and the opportunity at stake.
Sees opportunity, acts fast, adjusts later. Prefers iteration over prolonged planning.
Can become reckless, launching without adequate preparation. May ignore warning signs in pursuit of speed.
Thrives in high-velocity environments where speed to market matters. Needs autonomy to act quickly on opportunities.
You bring energy and action to relationships, always ready to try new things together. You may need to slow down and consider what could go wrong before making big relationship decisions.
You're the friend who makes things happen - organizing events, trying new restaurants, taking action. Friends love your energy but may wish you'd sometimes pause before leaping.
You naturally spot opportunities and move to capture them while others are still discussing. You ship fast and iterate, though you may need partners who can flag risks you're missing.
You learn by doing and iterating. You'd rather launch something imperfect and improve it than wait to understand everything first.
You address issues head-on and quickly, wanting to resolve and move forward. You may miss underlying risks in your rush to resolution.
- Build a quick risk checklist you review before major launches
- Partner with Risk-dominant thinkers who can spot threats you miss
- Schedule brief "what could go wrong" sessions before executing
- Remember that some threats can't be fixed after launch
- Before any major launch, spend 10 minutes listing what could go wrong
- Find a Risk-dominant colleague to review your plans before execution
- Set a minimum viable risk check - what's the one threat that could kill this?
- Celebrate successful launches but also audit near-misses
Spots content opportunities and executes at unprecedented speed and scale
Hardworking artist who tapped 80s nostalgia and connects with fans through relentless output
Ships videos, businesses, charity stunts at insane pace
Massive vision: Feastables, Beast Burger, giving away islands
Genuinely cares about fans, emotional philanthropy
Beast Burger lawsuits, Lunchly backlash, walks into PR traps
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