Humans Aren'tRational
AI gives logically correct advice that humans won't follow. We bake in decades of behavioral science—so our analysis actually works in the real world.
Logically Correct,Behaviorally Useless
"You should exercise regularly for better health."
Logically true. Nobody does it.
"Save 20% of your income for retirement."
Mathematically correct. Ignored.
"Don't let emotions affect your decisions."
Impossible. Emotions ARE decisions.
What Behavioral ScienceTells Us
A century of research on how humans actually make decisions. These are the ideas that shaped the field.
Reciprocity, commitment, social proof, authority, liking, scarcity—the levers that move human behavior.
"People will do things they see others doing."
Most decisions are made by gut instinct (System 1), not careful analysis (System 2). AI ignores this.
"We can be blind to the obvious, and we are also blind to our blindness."
People act based on emotion, then rationalize. Understanding this changes everything.
"When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion."
Six Principlesof Influence
The levers that move human behavior—now integrated into every SOAR perspective.
Reciprocity
People feel obligated to return favors
Commitment
Once committed, people stay consistent
Social Proof
People follow what others do
Authority
People defer to experts
Liking
People say yes to those they like
Scarcity
People want what's rare
How SOARUses This
Each perspective is trained to recognize and apply behavioral science in real-time.
The result: Analysis that accounts for how people actually behave, not how they should behave. Advice that works in the messy, emotional, irrational real world.
Advice ThatActually Works
"You should ask your boss for a raise. Present data showing your contributions and market rate comparisons. Be prepared to negotiate."
Psychology ThatGets Results
Stop getting advice that ignores human nature. Start getting analysis built on decades of behavioral research.