Jung MeetsModern UX

Carl Jung's cognitive functions are powerful — and almost impossible to use. The terminology is dense, the descriptions are abstract, and the online communities are... intense.

The Translation Problem

Try explaining 'introverted intuition' to someone. Watch their eyes glaze over. Now try explaining 'pattern recognition focused on future implications.' Slightly better.

We spent months translating these concepts into language that actually lands. Signal, Opportunity, Affect, Risk — four words that capture the essence without the baggage.

Functions as Lenses

The insight from Jung isn't that people are 'types'. It's that there are different valid ways to process information. Sensing vs Intuition. Thinking vs Feeling.

Every situation benefits from multiple perspectives. SOAR gives you all four at once.

We're not here to type you. We're here to expand how you think.