
The Email That Ruins Your Credibility
You send a proposal to a potential client.
Your idea is solid. Your pricing is competitive.
But you wrote: "We look forward to working with you're team."
And they think: "If they can't get basic grammar right, how can I trust them with my project?"
Fair? Maybe not. Reality? Absolutely.
Grammar mistakes signal carelessness. And carelessness costs you opportunities.
The Mistakes That Actually Matter
Not all grammar mistakes are equal.
Typo in casual Slack: Nobody cares Your/you're mistake in client proposal: Credibility destroyed
Know which errors matter in professional contexts.
Mistake #1: Your vs You're
Your = possession (your car, your idea) You're = you are (you're hired, you're right)
❌ "Looking forward to working with you're team" ✅ "Looking forward to working with your team"
❌ "Your going to love this" ✅ "You're going to love this"
Memory trick: If you can replace it with "you are," use "you're"
Mistake #2: Its vs It's
Its = possession (the dog wagged its tail) It's = it is (it's raining, it's Friday)
❌ "The company announced it's new product" ✅ "The company announced its new product"
❌ "Its been a great quarter" ✅ "It's been a great quarter"
Memory trick: If you can replace it with "it is," use "it's"
Mistake #3: Their vs They're vs There
Their = possession (their office, their team) They're = they are (they're coming, they're ready) There = location or existence (over there, there are three options)
❌ "There team is great" ✅ "Their team is great"
❌ "Their going to the meeting" ✅ "They're going to the meeting"
❌ "Put it over they're" ✅ "Put it over there"
Memory trick:
- Their = possession (the "i" looks like a person)
- They're = they are
- There = here/there (both have "here")
Mistake #4: Affect vs Effect
Affect = verb (to influence) Effect = noun (the result)
❌ "How will this effect our timeline?" ✅ "How will this affect our timeline?"
❌ "What's the affect of the change?" ✅ "What's the effect of the change?"
Memory trick: Affect is an Action (verb), Effect is the End result (noun)
Exception: Effect can be a verb meaning "to bring about" (rare): "We will effect change"
Mistake #5: Then vs Than
Then = time (first this, then that) Than = comparison (better than, more than)
❌ "This option is better then that one" ✅ "This option is better than that one"
❌ "We'll launch, than we'll iterate" ✅ "We'll launch, then we'll iterate"
Mistake #6: Loose vs Lose
Loose = not tight (loose fit, loose interpretation) Lose = to misplace or fail to win (lose the game, lose your keys)
❌ "We can't afford to loose this client" ✅ "We can't afford to lose this client"
❌ "The bolts are lose" ✅ "The bolts are loose"
Mistake #7: Could of / Should of / Would of
Never write "could of"—it's not a thing.
❌ "I could of finished yesterday" ✅ "I could have finished yesterday" or "I could've finished yesterday"
Why this happens: "Could've" sounds like "could of" when spoken.
The rule: Could have, should have, would have (or their contractions)
Mistake #8: Me vs Myself
Myself is reflexive—only use it when you're doing something to yourself.
❌ "Send the report to John and myself" ✅ "Send the report to John and me"
❌ "Myself and Sarah will attend" ✅ "Sarah and I will attend"
✅ "I completed it myself" (reflexive—you did it to/by yourself)
Memory trick: Remove the other person. Would you say "Send the report to myself"? No. So use "me."
Mistake #9: Less vs Fewer
Fewer = countable things (fewer people, fewer errors) Less = uncountable things (less time, less money, less confusion)
❌ "We have less employees this year" ✅ "We have fewer employees this year"
❌ "This takes fewer time" ✅ "This takes less time"
Memory trick: If you can count it, use fewer.
Mistake #10: Who vs Whom
Who = subject (who is doing the action) Whom = object (receiving the action)
❌ "Whom is responsible?" ✅ "Who is responsible?" (who is the subject)
❌ "Who should I contact?" ✅ "Whom should I contact?" (whom is receiving the contact)
Memory trick: Replace with he/him. If "him" fits, use "whom." If "he" fits, use "who."
When Grammar Actually Matters
✅ Grammar Matters:
- Client-facing communication
- Job applications and resumes
- Formal proposals
- Published content (blogs, reports)
- Executive communications
- Anything that affects your professional image
⚠️ Grammar Matters Less:
- Quick Slack messages to teammates
- Internal brainstorming docs
- Draft notes
- Quick replies in fast-moving conversations
The rule: The more visible and formal, the more grammar matters.
Common Excuses (And Why They Don't Work)
"Everyone makes mistakes"
True, but:
- Spell check catches most of these
- One mistake = human, five mistakes = careless
- Important communications deserve proofreading
"Grammar rules are classist/elitist"
Maybe, but:
- Right or wrong, people judge you by your grammar
- You can debate fairness after you get the job/client
- Your choice: follow conventions or lose opportunities
"I'm not a writer, I'm a [engineer/designer/etc]"
Doesn't matter:
- All professionals communicate in writing
- Poor grammar undermines your technical expertise
- Takes 30 seconds to proofread
How to Catch Your Mistakes
Strategy 1: Read It Out Loud
Your brain autocorrects when reading silently.
Read aloud: Mistakes jump out.
Strategy 2: Wait 10 Minutes
Write your email. Wait 10 minutes. Reread it.
Fresh eyes catch errors you missed.
Strategy 3: Use Tools
Grammarly, Hemingway, or built-in spell check.
Not perfect, but catches obvious errors.
Strategy 4: The Backwards Read
Read your email from bottom to top, sentence by sentence.
Why: Forces you to focus on each sentence independently.
The 4 Tests for Professional Writing
1. SIGNAL: Is my message clear despite any grammar?
Grammar matters, but clarity matters more.
2. OPPORTUNITY: Does this make me look competent?
Multiple errors = careless.
3. RISK: Is this important enough to proofread?
Client email? Proofread. Slack to teammate? Don't stress.
4. AFFECT: Would I trust someone who wrote this?
Be honest. Does this look professional?
Quick Reference Guide
| MISTAKE | WRONG | RIGHT |
|---|---|---|
| Your/You're | "You're team" | "Your team" |
| Its/It's | "It's new product" | "Its new product" |
| Their/There/They're | "There team" | "Their team" |
| Affect/Effect | "Effect the timeline" | "Affect the timeline" |
| Then/Than | "Better then" | "Better than" |
| Loose/Lose | "Loose this client" | "Lose this client" |
| Could of | "Could of done it" | "Could have done it" |
| Me/Myself | "John and myself" | "John and I" (subject) or "John and me" (object) |
| Less/Fewer | "Less people" | "Fewer people" |
| Who/Whom | "Who should I call?" | "Whom should I call?" |
Check Your Writing
Not sure if your grammar is correct?
Analyze your writing free with 4Angles →
Paste your text. See how it scores on:
- SIGNAL (Is it clear?)
- OPPORTUNITY (Does it look professional?)
- RISK (Are there credibility-damaging errors?)
- AFFECT (How will readers perceive this?)
No signup required. Just instant analysis.
Related Reading
- How to Sound Smart Without Using Big Words
- The One Sentence That Makes You Sound Unprofessional
- Your Resume Bullets Are Killing Your Chances
About 4Angles: We analyze your writing from 4 psychological perspectives (Signal, Opportunity, Risk, Affect) to help you communicate with confidence. Free analysis available at 4angles.com.
Last Updated: 2025-10-28
