
The Presentation Nobody Remembers
You spend hours preparing your presentation.
You've got 40 slides. You've covered everything. You've rehearsed.
You present.
And people are:
- Checking their phones
- Looking at their laptops
- Clearly thinking about something else
At the end, someone asks a question about something you explained 10 minutes ago.
They weren't listening. Because you lost them in slide 3.
Why Presentations Are Boring
Too Many Slides
Your 40-slide deck says: "I'm going to trap you in this room and read paragraphs at you for an hour."
Rule of thumb: 1 slide per minute MAXIMUM.
For a 20-minute presentation:
- ❌ 40 slides = death
- ✅ 10-15 slides = just right
Each slide should make ONE point. Not 5 points.
Too Much Text
If your slide has 6 bullet points with 2 lines each:
People are reading, not listening to you.
And they read faster than you talk, so they're always ahead of you, waiting for you to catch up.
Result: Bored audience who doesn't remember anything.
You're Explaining Features, Not Telling Stories
❌ "Our product has three key features: scalability, security, and ease of use. Scalability means..."
Nobody cares about features. They care about problems solved.
✅ "Last month, Client X's server crashed during Black Friday. They lost $50K in sales. Here's how we prevent that..."
Stories stick. Feature lists don't.
You're Reading Your Slides
If you're just reading what's on screen, why are you there?
Your audience can read faster than you speak.
Your job: Add value BEYOND what's on the slides.
The Formula for Engaging Presentations
Structure: Problem → Why It Matters → Solution → What's Next
Not: Background → Background → Background → Solution → Background
Hook them fast with the problem, then solve it.
Opening: Start With Impact
Boring opening: "Good morning. Today I'm going to talk about our Q4 strategy. First, some background on where we've been..."
Engaging opening: "We lost 3 clients last quarter. All for the same reason. Here's what we're changing to make sure it never happens again."
The difference:
- First: Slow, generic, puts people to sleep
- Second: Immediate stakes, creates curiosity
Start with:
- A problem
- A surprising stat
- A question
- A story
Not:
- Your name and title (they know)
- Agenda (they can see slides)
- Apologies ("Sorry, I'm nervous")
How to Design Slides That Don't Suck
Rule 1: One Idea Per Slide
Bad slide:
- Title: Q4 Goals
- Bullet 1: Increase revenue
- Bullet 2: Reduce churn
- Bullet 3: Launch new features
- Bullet 4: Improve team efficiency
- Bullet 5: Expand to new markets
Good approach:
- Slide 1: "Increase revenue 30%"
- Slide 2: "Cut churn in half"
- Slide 3: "Launch mobile app"
Each slide makes ONE point. You explain each fully before moving on.
Rule 2: Less Text, More Visuals
Bad slide: Full paragraph of text explaining the concept
Good slide:
- Big impactful image
- One sentence
- You explain the rest verbally
People remember:
- 10% of what they hear
- 20% of what they read
- 80% of what they see and do
Use visuals.
Rule 3: Size Matters
If your text is small enough that you say "I know this is hard to read," it's too small.
Minimum font size: 24pt Better: 30-36pt Headlines: 40-48pt
If you can't fit it at that size, you have too much text.
Rule 4: High Contrast
Bad: Light gray text on white background Good: Dark text on light background OR light text on dark background
Your slides should be readable from the back of the room.
How to Present (The Delivery)
Make Eye Contact
Don't:
- Read from slides
- Stare at your notes
- Look at the ceiling
- Focus on one person the whole time
Do:
- Look at different sections of the audience
- Hold eye contact for 2-3 seconds with individuals
- Spread attention around the room
Why: Makes people feel included, keeps them engaged.
Use Your Voice
Monotone kills presentations.
Vary:
- Volume (quiet for emphasis, loud for excitement)
- Pace (slow down for important points, speed up for known info)
- Pitch (don't drone)
- Pauses (silence is powerful)
Watch: Record yourself presenting. You'll hear what needs work.
Move With Purpose
Don't:
- Stand frozen behind podium
- Pace nervously
- Rock back and forth
- Fidget with clicker
Do:
- Move deliberately to different areas of stage
- Use gestures to emphasize points
- Stand still during key moments
- Own the space
Handle Nerves
Everyone gets nervous. Here's what works:
✅ Practice until it's muscle memory ✅ Focus on your message, not yourself ✅ Remember: audience wants you to succeed ✅ Breathe slowly before you start ✅ Channel nervous energy into enthusiasm
❌ Apologize for being nervous ❌ Focus on how you feel ❌ Imagine worst-case scenarios
The 10-Slide Presentation Structure
For a 20-minute presentation:
-
Problem/Hook (1 slide)
- Start with impact
- Why should they care
-
Context (1-2 slides)
- Just enough background
- Set the stage
-
Your Solution (3-4 slides)
- How you solve the problem
- Specific, visual, concrete
-
Evidence (2-3 slides)
- Data, case studies, demos
- Proof it works
-
What's Next (1 slide)
- Action items
- Timeline
- Call to action
-
Q&A (1 slide)
- Simple "Questions?" with contact info
Total: 10-12 slides for 20 minutes
Real Example: Before and After
❌ BORING PRESENTATION
Slide 1: Title: Q4 Product Strategy Update Subtitle: October 2025
Slide 2: Agenda
- Background
- Market Analysis
- Competitive Landscape
- Product Roadmap
- Timeline
- Budget
- Q&A
Slide 3: Background [6 bullets of company history and previous quarters]
Slide 4: Market Analysis [8 bullets with statistics and trends]
[35 more slides of dense information]
Why it fails:
- Puts people to sleep by slide 2
- No hook
- Too much text
- Features and data, no story
✅ ENGAGING PRESENTATION
Slide 1: [Image of frustrated customer] "We lost 3 major clients in Q3. Same reason. Here's what we're doing about it."
Slide 2: [Screenshot of customer complaint] "Too slow to load" "Interface is confusing" "Mobile doesn't work"
Slide 3: [Bold text] "If we don't fix this, we'll lose 20% of our customers by Q1"
Slide 4: [Simple icon] "The Fix: Speed, Simplicity, Mobile-First"
Slide 5: [Before/After load time graph] "Load time: 8 seconds → 1.2 seconds"
[5 more slides with specific solutions and impact]
Slide 10: "Launch: December 1 Early access: Top 10 customers Full rollout: January"
Slide 11: "Questions?"
Why it works:
- Immediate hook (lost clients)
- Clear stakes (20% churn)
- Specific solutions
- Visual proof
- Clear timeline
- Only 11 slides
Advanced Presentation Techniques
The Strategic Pause
After saying something important, stop talking for 3 seconds.
Why:
- Lets it sink in
- Creates emphasis
- Regains attention
Example:
"If we don't act now, we'll lose $2M in revenue." [Pause 3 seconds] "Here's what we're doing about it."
The Callback
Reference something from earlier in your presentation:
"Remember at the beginning when I mentioned we lost Client X? This is how we win them back."
Why: Shows cohesion, rewards people who've been paying attention.
The Unexpected
Break the pattern:
- Show a surprising stat
- Ask audience a question
- Tell a personal story
- Use humor (if appropriate)
- Change your pace dramatically
Humans notice patterns and pattern-breaks. Use it.
The Demo
Don't just tell. Show.
If you can demonstrate your solution live:
- People pay attention
- Proof is more credible
- Creates memorable moment
But: Only if you're confident it will work. Failed demos are disasters.
Handling Q&A
Preparation
Anticipate:
- 5 most likely questions
- 3 hardest questions
- Questions you hope they DON'T ask
Have answers ready.
During Q&A
When someone asks a question:
✅ Repeat the question (so everyone hears) ✅ Pause before answering (shows you're thinking) ✅ Answer concisely (2-3 sentences max) ✅ Check if that answered it ("Does that address your question?")
❌ Get defensive ❌ Ramble ❌ Say "good question" to every question (becomes meaningless) ❌ Answer a different question than was asked
"I Don't Know"
If you don't know the answer:
✅ "I don't have that data with me, but I'll follow up by end of day" ✅ "That's outside my area—[colleague name] would know better" ✅ "Good question. Let me research that and get back to you"
❌ Make up an answer ❌ Get defensive ❌ Apologize profusely
Not knowing something specific is fine. Making up answers destroys credibility.
The Night Before Your Presentation
Final Prep Checklist
- Practice full presentation at least 3 times
- Time yourself (should be under your time limit)
- Test slides on actual presentation setup
- Have backup (USB drive, email to yourself, printed notes)
- Know first 3 minutes by heart
- Get good sleep
Don't:
- Stay up late making last-minute changes
- Practice until 3am
- Drink heavily
- Skip meals
Day-Of Tips
Before You Present
✅ Arrive early to test equipment ✅ Have water nearby ✅ Bathroom break ✅ Quick power pose (it actually helps) ✅ Review just your opening
❌ Caffeine overdose ❌ Read entire presentation again ❌ Introduce new slides
If Something Goes Wrong
Tech fails, slide won't advance, demo breaks:
✅ "Looks like we're having technical difficulties. While we sort that out, let me tell you about..." ✅ Have a backup plan (can you present without slides?) ✅ Stay calm ✅ Audience is sympathetic if you handle it well
The show must go on. Your knowledge matters more than your slides.
The 4 Tests for Presentations
Before presenting:
1. SIGNAL: Can someone who missed the first 5 minutes still follow?
Is each point clear? Or does it all blur together?
2. OPPORTUNITY: Am I telling a story or listing features?
Stories stick. Lists don't.
3. RISK: Are my slides readable and simple?
Can you read from back of room? One idea per slide?
4. AFFECT: Would I want to sit through this?
Be honest. Is this engaging or boring?
Check Your Presentation
Not sure if your slides are engaging?
Analyze your presentation free with 4Angles →
Share your slides or outline. See how it scores on:
- SIGNAL (Is each point clear?)
- OPPORTUNITY (Are you telling a story?)
- RISK (Are you losing your audience?)
- AFFECT (Is this engaging or boring?)
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Related Reading
- Why Nobody Takes Your Ideas Seriously in Meetings
- How to Sound Confident When You're Not 100% Sure
- Is My Slack Message Too Long?
About 4Angles: We analyze your writing from 4 psychological perspectives (Signal, Opportunity, Risk, Affect) to help you communicate with confidence. Free analysis available at 4angles.com.
Last Updated: 2025-10-28
